Art Basel Miami 2022

Got an opportunity to go to a few events this Art Basel the same week I had landed in Miami after being away for a few weeks with family up in New York/Boston Area.

Day 1

ARCHETYPE JOURNAL LAUNCH

Had an amazing opportunity to be invited to Archetype Journal Launch by future commerce and be able to emerge ourselves into different types of art.

Archetypes is a coffee table book for those who work in eCommerce, retail, creators, or marketplaces. It is a 240 pages and it is a perfect-bound journal, featuring 12 archetypes. 5 exclusive interviews and stunning original art and photography. It has a blind embossed matte cover.

We were able to take quizzes to find out what our Archetype was and be able to take photos representing each of our Archetypes. Take the quiz here!

I received “The Creator”

The Creator is a visionary and a dreamer, who pursues their goals with unwavering dedication.Creators live in the realm of ideas and imagination. Beauty inspires them. The Creator naturally creates and destroys—tearing down and rebuilding what already exists. They can take something old or forgotten and make it new again by adding beauty, function, or utility to it. Finding Inspiration The Creator is a product of society’s need to look up to a higher power. They aren’t the heroes in our story, but they can invent the heroes we need — or false idols. If Creators set their creative impulses in motion toward positive change, it is possible to be motivated by dreams that aren’t pure fantasies. But to do that, Creators need to stay grounded in reality—which isn’t easy for them. Overcoming Challenges Annelies can be tenacious, convinced of their own abilities, and overly willing to take risks. This can lead them towards success and disaster alike. Whatever the artistic goal—pure self-expression or the restructuring of traditional forms—a strong sense of vision and an ability to take ideas from nothing into reality will prove invaluable.Consumers are thirsty for something new. The Creator is ready to give it to them.

The mind behind the lens was Reid Mitchell